Tourism Superstar 2019

Our annual Tourism Superstar competition recognises the dedication and passion of those working in the tourism industry. It is awarded to an individual who goes above and beyond the call of duty to ensure visitors to England have an unforgettable experience.

Mirror logoRun in conjunction with our partner, the Daily Mirror, the campaign champions careers in tourism (for people of all ages) and promotes quality, customer service and excellence within England’s tourism industry. 

Now in its eighth year, Tourism Superstar recognises and celebrates those individuals in the tourism industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience. Tourism Superstar nominees are passionate about where they work and the destination they live in and consistently set the bar high for the standard of service in England's tourism industry.

Meet our 2019 winners


Smiling Tourism Superstar winner, Emily Hope stands in the centre of an old British town. she is dressed in typical 1940's clothes, a blue hat and black and white dress

Winner! Congratulations to Emily Hope, Beamish, The Living Museum of the North, Durham

Impeccably dressed in her beautiful Edwardian costume, Emily Hope always goes the extra mile to guarantee every single visitor has an unforgettable day out.

Her roles and responsibilities are varied, including guaranteeing their 764,000 annual visitors have an amazing time at Beamish from the second they arrive to the moment they leave.  Emily also leads on developments that will further enhance visitors’ experience.  

Emily recently volunteered to become a Dementia Friends Champion training more than 100 staff, volunteers, and members of the community, to become Dementia Friends, making a real difference to visitors living with dementia, as part of the museum’s health and wellbeing work. She held a Dementia Friendly Café in the Coffee Shop.


2nd place: Ryan Sanders, Brunel's SS Great Britain, Bristol (below left); 3rd place: Anthony Hurd, Living Seas Centre, Yorkshire. Well done to both!

The first image shows a young man, Ryan Sanders stood in a museum. he is wearing a black coat with the logo of SS Great Britain. The second image shows a man, Anthony Hurd stood in front of a coast holding seaweed










Congratulations to all winners and finalists, and thank you to everyone who voted.

Watch the 2019 nominees' video below: