Tourism industry bids for sector deal to boost economy by billions

The UK tourism industry’s bid for a potential sector deal under the UK Government’s Industrial Strategy is a step closer following sign-off on its key asks from The Tourism Industry Council (TIC).

Agreement this week from the TIC, a group set up to collaborate between government and the tourism industry, clears the way for the tourism sector bid, led by Steve Ridgway CBE on behalf of the industry, to be taken forward for negotiation with government ministers. 

Mr Ridgway, BTA Chairman and former Chief Executive of Virgin Atlantic Airways, said

Tourism is worth £127 billion annually to the UK economy, is one of our most valuable export industries and a job creator right across Britain and is already showing strong growth. 

“We believe there is the potential to more than double the value of this industry to £268 billion within a decade, increase employment to 3.8 million and boost productivity.” 

While Britain is seeing strong growth, with a record 23.1 million inbound visits from January to July this year, up 8% on 2016, tourism is a fiercely competitive global industry. Britain is outspent by key competitors and losing global market share. With a tourism sector deal this gap could be closed. 

Mr Ridgway said that the sector deal bid was the result of the industry working together over many months to seize the opportunity to put tourism at the top of the UK Government’s agenda. 

Employing more than three million people across the UK and made-up of 200,000 businesses, the tourism sector deal aligns the industry on four priorities. It follows consultation with SMEs, roundtables across the nations and regions, working groups and personal meetings, with more than 450 businesses and organisations feeding into the process.

Following extensive consultation across the industry these priorities are:

  • A 10-year tourism and hospitality skills campaign to boost recruitment, skills and long-term careers providing the industry with the workforce it needs; 
  • Boosting productivity by extending the tourism season year-round and increasing global market share in the business visits and events sector; 
  • Improve connections to increase inbound visits from more markets by 2030 by making it easier for overseas and domestic visitors to not only travel to the UK but explore more of it; 
  • Creating ‘tourism zones’ to build quality tourism products that meet visitors needs and expectations, extending the tourism season and fixing localised transport issues to improve the visitor experience.

The tourism sector deal bid, which is being facilitated by the British Tourist Authority, is due to be submitted to government ministers in the coming weeks. 


• For more details on the consultation process for the Tourism Sector Deal bid see: