Tourism business research

 Smiling woman selling handmade soaps at a market in York, North Yorkshire, England.

Looking for specific research into key tourism sectors?

We carry out a wide range of research about English tourism - this includes information about accommodation and visitor attractions, as well as business performance.

Annual Survey of Visits to Visitor Attractions: Latest results

 A man posing with Horseguards
Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside other key information like entrance fees and visitor profiles.

Annual Survey of Visits to Visitor Attractions: Archive

 People watching a movie at night, Bussey Building Rooftop Bar, Peckham, London.
View the archive of results from previous years of the Annual Surve of Visits to Visitor Attractions.

Accommodation Occupancy: Latest results

painted wooden door with a sign and flowers in front in the North York Moors National Park.
Our England and UK Occupancy Surveys provide results for bedroom and bedspace occupancy in the serviced accommodation sector.

Accommodation Occupancy: Archive

A Couple wearing white bathrobes relaxing in the Turkish Baths Spa in Harrogate, North Yorkshire, England.
Archive of results for the England and UK Occupancy Surveys.

Business Confidence and Performance Monitor

 People having a drink at The Rooftop St. James, Trafalgar St. James Hotel, Trafalgar Square, London, with Nelson's Column in the background.
The Tourism Business Monitor is a survey of accommodation and attractions businesses.

Attractions: Business Confidence and Performance Monitor

A waiter serves a woman tea in a garden
View the detailed results for the attractions sector from our Business Confidence and Performance Monitor.

Accommodation: Business Confidence and Performance Monitor

A guest bedroom in a hotel. It includes a white double bed with a white sofa and a dressing gown hung on the back of the door
View the detailed results for the accommodation sector from our Business Confidence and Performance Monitor.

Accommodation Stock Audit

We periodically undertake an accommodation census to count the number of properties and bedspaces in both the serviced and non-serviced accommodation sectors.

Other accommodation research

A restaurant, reception sign with an arrow pointing towards a building
We have conducted a number of projects in recent years to improve our Quality Assessment scheme and to provide a more general understanding of the sector.