Looking to expand into international markets and have your product ‘Market Ready’ as international travel slowly returns? Looking to grow international sales? Looking to understand the domestic market better and get their business?
Welcome to Yorkshire and VisitEngland would like to invite you to Taking England to the World - a one day training programme which aims to help your business become international-ready.
Developed as part of the Government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets.
This programme is adapted from the Taking England to the World programme which has been delivered previously in Bath and Bristol. Anyone who has already participated in this is likely to find this event less useful. Suppliers from all areas of the travel industry in England are welcome. SMEs are likely to particularly benefit from the training but any larger organisations interested in participating are welcome.
Who is it for?
This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
What will it cover?
This training programme will include the following modules:
- Inbound and domestic tourism value and market overview
- Obstacles to market
- Opportunities abroad
- Meet the markets
- Defining your product offering
- The travel distribution system
- Building powerful relationships
- Pricing your product
- Creating engaging contentWrap Up
When is it?
30 November 2021
Where is it?
Barnsley Town Hall - address: Church Street, Barnsley, S70 2TA
The day will start at 9.30am, and will finish by 5pm.
What is the cost?
The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first come, first served basis. This event is offered free of charge, however in the case of a no show, or cancellation within five working days of the event, VisitEngland will invoice GBP25*per person to cover costs.
The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.
If you require further information, or have any questions please don’t hesitate to contact Taking England to the World team– TakingEnglandtotheWorld@visitbritain.org