'Taking England to the World': Free training to help your business become international-ready

Sign up for free training from VisitEngland on how to take your business overseas. Dates available for Autumn 2020.

What do I get?

  • Understand how the export industry works and how your business can become international-ready
  • Learn more about travel distribution systems and how it can help you

What is it?

Due to the current situation regarding COVID-19,  we will not be holding our face-to-face Taking England to the World sessions, for the time being. However, these are being adapted into virtual webinars, and we will be revealing details of this soon. In the meantime, you are welcome to join our free Business Recovery Webinars


Taking England to the World is a one-day training programme being rolled out nationally, which aims to help your business become international-ready.

Developed as part of the Government’s £40 million Discover England Fund, this course is designed to equip you with the skills to develop and promote your product for sale in international markets.

Register now to secure your place. See below for your nearest workshop and booking links.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What will it cover?

This training programme will include the following modules:

infographic of training modules for Taking England to the World workshop. Inbound torusim, obstacles to market, opportunites abraod, meet the markets, defining your product offering, the travel distribution system, buliding powerful relationships, pricing your product, creating engaging content, digital marketing skills, wrap up

Booking details for 2020





Booking link

Durham 10 September 09:00-17:00 Durham Marriott Hotel Royal County Closed
Cotswold 6 October 09:00-17:00 FarmEd, Shipton-under-Wychwood Closed
Worthing 8 October 09:00-17:00 The Dome Worthing Events Closed
Poole 13 October 09:00-17:00 Sandbanks Hotel Closed
Sheffield 22 October 09:00-17:00 Sheffield Hallam University Closed

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first-come, first-served basis. Further dates will be announced soon.

If you would like to request a workshop for local businesses in your destination please send an email to the Taking England to the World team.

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.

Registration open
man stood looking out over rainbow over vast water in cumbria
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Contact details

Contact name

Taking England to the World team

Contact additional info

If you would like to request a workshop for your destination please send us an email.