The key markets for activity included Australia, New Zealand, Germany, Ireland, the Netherlands, Scandinavia and the United States. Working with partners, we developed a tactical campaign ecompassing a wide range of marketing and business-focused activities, including:
- Standalone brand campaigns to raise awareness of South West England
- Tactical partnership campaigns to encourage consumer activity
- Travel trade activity to raise awareness and increase bookable products
- Business visits and events activity to raise awareness of South West England as a conference destination and win new business
- International education element to students to explore South West England when studying English.