VisitBritain/VisitEngland Deputy CEO Patricia Yates said:
“As we mark World Tourism Day we are shining the spotlight on the importance of accessibility to inclusive tourism growth and our support to businesses and destinations on harnessing the valuable and growing accessible tourism market.
“VisitBritain/VisitEngland is committed to the UK Government’s ambition to be the most accessible tourism destination in Europe by 2025. In a usual year almost half a million British adults cite the lack of accessibility provision for not taking a domestic trip, representing an £116 million potential loss in tourism revenue.
“From providing guidance and resources on accessibility on our VisitEngland Business Advice Hub, to bringing accessible tourism leaders together as host of England’s Inclusive Tourism Action Group and our National Accessible Scheme for accommodation, we are supporting businesses to cater for the needs of all visitors. Raising awareness of the fantastic range of accessible tourism products and experiences on offer through our ‘Mission: Accessible’ campaign is also crucial to encouraging more people with accessibility requirements to take a domestic break with confidence.”