Selling to the US and Canadian MICE Market

Learn how to target the US and Canadian MICE market with this tailored workshop

What do I get?

  • Learn how to manage the process from pitch to closure
  • Develop your skills in overcoming objections
  • Gain insights from an industry expert

What is it?

MICE buyers in the US and Canada have specific expectations of the selling process and there is fierce competition to capture the attention of these valuable markets. This course will provide you with the opportunity to sharpen your skills, understand this client base, and get results.

This 1-day workshop focuses on sales skills appreciated by US and Canadian buyers and is delivered by a US MICE sales expert. Learn how to survive in the trenches, stand out in the crowd, and turn client needs into benefits you can provide.

The agenda will be a day filled with practical recommendations for successful sales, interactive roundtable discussions, open sharing of selling experiences plus questions and answers.

Facilitator Liz Jackson is a frequent speaker to partners of international convention bureaus about selling to the US/Canada marketplace. Her experience ranges from being president of a company providing MICE sales for luxury US hotels to vice president of one of the world’s largest association management companies.

She has been named top salesperson, MPI Supplier of the Year, Board member of American Society of Association Executives (ASAE), and chairman of the Board of the ASAE Foundation. She has also served on many industry boards and task forces.

Registration open
MICE events
  • Date:
    7 May 2019 10:00 to 16:00
  • Price:
    £90 +VAT
  • Location:
    etc.venues County Hall, Riverside Building, Belvedere Road, Lambeth, London, SE1 7PB

Contact details

Contact name

Jamie Ades

Contact telephone

+44 (0) 20 7578 1148