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2025 is shaping up to be a royally exciting year, with an array of events that offer a glimpse into British traditions and royal life.

From traditional Mexican tacos by a Hollywood star in London to modern British fare in Yorkshire, Britain’s new restaurant scene is booming in 2024.

Speech by our CEO Patricia Yates at our flagship 'Showcase Britain' event, held at the Old Royal Naval College, Greenwich, welcoming 120 travel buyers and media from 18 countries to promote Britain's outstanding tourism offer.

Featuring everything from global flavours to British fare with a contemporary twist, Britain’s food and beverage scene continues to deliver to the end of 2023 and beyond.

British travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from across India as VisitBritain hosts it first trade mission to the country in more than three years.

As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its diversity, equity and inclusion DEI Pathway, supporting the understanding and deeper implementation of DEI across workplaces and in event design.

VisitBritain publishes inbound tourism forecast for 2024

Since 1969 we have supported and promoted Britain – read all about our partners, collaborations, promotions and campaigns over the years.

Find out more about our screen tourism campaign Starring GREAT Britain and ways for industry to get involved.

Where to find further information on legislation for accommodation and attraction providers.