Search VisitBritain.org

Access past research on product development, visitor behaviour, international tourism and more.

Discover the importance of football to inbound tourism in Britain – including volume, value and market-specific trends from the IPS and ad-hoc research.

Britain is recognised as a world class destination for culture and heritage and these aspects of the British holiday offer are repeatedly identified as major draws for overseas visitors in our research.

Explore how Britain is being perceived amongst international travellers in key inbound markets.

Discover the importance of Britain’s food and drink offering to its visitor economy, and its perception overseas.

Learn about the shopping habits of overseas visitors in Britain – including where they shop and what they buy.

This report reveals the types of transport used by inbound visitors during their stay in Britain.

This report shows the UK results of the latest annual Anholt Nation Brands Index study, which ranks 50 nations on a range of attributes including some relating to tourism, culture and people.

This large-scale study (MIDAS for short) looks at international travellers’ motivations, influences on their holiday decision-making, their perceptions of Britain, and attitudes towards sustainable tourism.

Discover more about the powerful trend of screen tourism – its level of interest and influence amongst current UK visitors and potential travellers to the UK.