Search VisitBritain.org

Our Hosted Buyer Programme for 2025-2026 connects British tourism suppliers with around 100 international buyers from key markets face-to-face.

At the heart of regenerative tourism is business transformation, and this rarely happens in isolation. You need the combined power of all of your partners.

When marketing incorporates a brand's sustainability efforts, it's important to be aware of and take steps to avoid greenwashing.

You cannot take effective action if you don’t know what's in your way. Now is the time to identify barriers to progress and find a way to deal with them.

It doesn't matter how many layers you have in your business. Enthusiasm can wane over time, or simply be forgotten. Keeping enthusiasm high is how to ensure you can see initiatives through.

Marketing is about persuasion. As such, it can drive overconsumption, with people buying things they neither need nor really want. As a result, it can be seen as pretty anti-sustainability. But done with integrity, marketing can actually educate and encourage sustainable behaviour.

Engaging your employees and linking global goals to day-to-day behaviour.

How to map out and track your sustainability initiatives.

How to get going fast and have the greatest effect? Identify early quick wins - tasks that require minimum effort but still deliver on impact.

You've stirred the company into action, agreed on your action plan, and enacted some elements of that plan. Now it's time to communicate your commitments and actions to various stakeholders, with integrity and without greenwashing.