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  • Destinations

    From our bustling cities and striking coastline to inspirational outdoor adventures, there are so many things to see and do in Britain and Northern Ireland.

    Hot air baloons floating above the Clifton Suspension Bridge in Bristol

  • Our history

    Since 1969 we have supported and promoted Britain – read all about our partners, collaborations, promotions and campaigns over the years.

    Coastguard cottages set on the cliffs with a view to Seven Sisters

  • Learning and development hub

    Guides, toolkits, training presentations and content to add to destination proposals.

    The arena at the Edinburgh Military Tattoo during a performance of the military event, parade ground and packed spectator seating. A light show projecting onto the castle walls. Marching band with a leading conductor, and massed pipers playing the bagpipes. Fireworks exploding in the night sky.

  • VisitBritain Shop

    Expand the distribution and sales of your tourism product, or earn commission via the affiliate scheme and travel trade discounts on British experiences available to book online.

    VisitBritain

    Old london Tour

  • VisitBritain explores ‘impact beyond the plenary’ at its first Association Conference in Edinburgh

    VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events, and ABPCO (Association of British Professional Congress Organisers) explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC).

    VisitBritain

    BTA Chairman Nick de Bois CBE stands behind a podium onstage and speaks to a room of 80 delegates at the VisitBritain Business Events Association Conference

  • 'Starring GREAT Britain' campaign

    Find out more about our screen tourism campaign Starring GREAT Britain and ways for industry to get involved.

    VisitBritain

    Interior shot of ornate fireplace and arch with painted ceiling and frescoes

  • Candidate City Bid Support

    Helping candidates to bid and win new international business events for Britain.

    EICC, Edinburgh, Exterior

  • International Delegate Growth

    Supporting the creation, growth and internationalisation of business events in Britain through financial support.

    A speaker on stage at the NOF Energy National Conference and Exhibition

  • GREAT Gateway Innovation Fund 2025/26

    Learn more about this fund which provides financial assistance to marketing activity in your gateway destination.

    VisitBritain

    A couple travel down an escalator at a train station

  • Training and events

    Widen your network, sharpen your skills and access new markets with our events and training.

    A diverse group of people is networking during a conference break while drinking coffee and eating sandwiches and cake. The focus of the image is on a group of three, two woman standing and one man sitting in a wheelchair, talking to each other in front of people standing at a buffet in the background.