The search begins for Norway's biggest Premier League football fan

VisitBritain has teamed up with Norwegian broadcaster TV2 and #KulTour to find Norway’s biggest Premier League fan and send them on a dream trip to the UK to attend a Premier League match.

Nominations are accepted from 2 December 2016 and require a video or photo entry along with an explanation of why the nominee deserves the title of ‘Norway’s biggest Premier League fan’.
Norway ranks second globally for the number of inbound visitors to Britain who watch a live football match during their trip. 

VisitBritain Nordic Manager Gary Robson said: 

“Football is a real tourism drawcard and we know that Norwegians are as passionate about the game as we are. That is why we are thrilled to be bringing Norway’s biggest Premier League fan to Britain to experience one of the many amazing football moments that can only be had here.” 

#KulTour Producer John Kaare Hoversholm said: 

“We look forward to working with VisitBritain to find Norway’s most passionate football fan. We have travelled Norway and know there are a lot of football fans out there with both knowledge and passion for their English clubs and sometimes this passions shows itself in very fun ways.” 

The competition will be judged by a panel including football legends Erik Torstvedt (Tottenham 1992-1996) and Brede Handgeland (Fulham 2007-2014 and Crystal Palace 2014-2016), as well as John Hartvig Børrestad and Jan Henrik Børslid who present TV2’s Premier League coverage. The winner will be announced on 26th December. 

#KulTour has also created exclusive videos of the three new Premier League teams this year – Burnley, Hull City and Middlesborough – as well as a video of last year’s Premier League champions, Leicester City. The videos will be broadcast on TV2 during the nomination period. 

Britain is known globally as the ‘home of football’ and football is the number one sporting draw for international tourists to Britain. 

VisitBritain has encouraged visitors from all over the world to travel to Britain and enjoy a Premier League football match with its Football is GREAT campaign, as part of its drive to get tourists out exploring more of regional Britain. 

More than 800,000 international visitors attended a Premier League football match during their trip to Britain in 2014, and they spent £684 million – highlighting not only the value to the UK economy of football tourism but its importance as a global draw for visitors. 

Last year set a record for inbound tourism to Britain on visits and spend with 36.1 million visits, 5% up on 2014, and spending up 1% to £22.1 billion. 

ENDS 

Notes to Editors: 

How to participate: 

For more information please contact Charlotte Sanders: charlotte.sanders@visitengland.org
/ 020 7578 1428 or 07978 1428