Sally Balcombe

Chief Executive

Sally joined our team as CEO in September 2014. Prior to that, from 2013, she was a member of the VisitBritain board, having held the position of Chief Marketing Officer for Travelport GDS from 2008-2011, where she was responsible for marketing, the product portfolio, strategy, pricing and global communications.

About the Chief Executive's office

Sally Balcombe is responsible for the day-to-day running of VisitBritain/VisitEngland, in London and overseas, developing and leading strategies for the marketing of Britain internationally and working in close partnership with all our stakeholders.  Alongside the Chairman, she works to ensure that overseas tourism is high on the political and economic agenda.

Sally's biography

Sally joined the VisitBritain team as CEO in September 2014. Prior to that, from 2013, she was a member of the VisitBritain board, having held the position of Chief Marketing Officer for Travelport GDS from 2008-2011, where she was responsible for marketing, the product portfolio, strategy, pricing and global communications.

Sally has held a number of senior international roles in the travel industry - Commercial and Product Director at Opodo, the pan-European online travel agency set up by the major European airlines (2004-2006), Managing Director of the TUI-owned Specialist Sun Holiday Group, and Managing Director of British Airways Holidays, which operated in 75 markets worldwide.

Sally is also a Commissioner for English Heritage, a Governor of the Museum of London and sits as a Non-Executive Director of two online businesses.

 

 

Other Team Members

Corporate photo of Tricia Warwick

Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA), China, NE Asia

Portrait of Clare Mullin, blonde lady with glasses

Clare Mullin

Marketing Director

Debra Lang, Woman with short blonde hair in red dress

Debra Lang

HR and Tranformation Director

Portrait of Robin Johnson

Robin Johnson

Director Europe

Peter Mills, man in white shirt and black suit with glasses

Peter Mills

Business Services Director

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Director Strategy and Communications

Portrait of Gavin Landry

Gavin Landry

Director Americas

Portrait of Andrew Stokes

Andrew Stokes

England Director