The Sales Journey: proactive selling to corporates and agencies

Join our interactive workshop to build on your competitive selling skills in the MICE industry.

What do I get?

  • Find out how to develop a sales process which results in the highest possible conversion rate of prospects to international business events
  • An understanding of modern decision making and how to clear the path for a smooth and easy buying process
  • Learn how to put in place mechanisms which create long-term advocates out of newly-won clients.

What is it?

The 2-day course, has been developed specifically for CVB’s, hotel venues and suppliers who are looking to target and win international business events. It’ll cover the latest techniques in selling and the simple yet effective ways in which you can persuade your clients that your proposition is the best solution for their needs - and has greater value than the competition.

The session will be facilitated by Mike Gwynn of The Media House who has spent 40 years in the media and events industries, running global sales and marketing teams for publishers, information providers and event organisers.

 In his most recent position at a FTSE-250 event organiser, he was responsible for developing its international sales and marketing functions on its portfolio of exhibitions and conferences

Registration open
MICE events
  • Date:
    13 May 2019 09:30 to 14 May 2019 16:00
  • Price:
    £156 plus VAT
  • Location:
    Radisson Blu Hotel, Glasgow, 301 Argyle Street, Glasgow, G2 8DL

Contact details

Contact name

Jamie Ades

Contact telephone

020 7578 1148