Research FAQs

Want to know where to find details on specific aspects of England's visitor economy? Our FAQs can help.

Q1: How many visitors come to England (or the UK) each year and how much do they spend?

In the value of tourism you’ll find headline volume and value figures for England, and links through to information about the UK as a whole. You’ll also find information about what tourism contributes to the economy, in terms of GDP, and how many jobs are supported.

Q2: Where can I find out more about visitors to England (or the UK)?

From country of origin to reason for travel, accommodation preferences to age groups, we hold a wealth of information about our visitors. However, to find exactly what you're looking for, you'll need to get specific.

What type of visitor are you interested in? We classify visitors into three groups, and provide detailed information separately for each of them:

Q3: What are the most popular visitor attractions in England?

Each year, we conduct a national survey of visits to visitor attractions. You can find visitor numbers for almost 2,000 attractions in the detailed survey report, while separate 'Top 20' listings show the most popular attractions nationally and in each region.

Q4: What can you tell me about setting up a tourism business in a particular destination?

You'll find information about tourism in regions and counties across England on our destination information and destination types page.  You can also find out about inbound visitors to the nations, regions and counties of the UK.

Q5: What are your predictions for the coming months?

Many external factors can impact visitor behaviour. In recent years, the economic downturn and major events like the Olympics have influenced trip-taking behaviour. Domestically, the ever-changing British weather can affect trip patterns from one week to the next. All of this makes it difficult to form exact predictions about the future.

In order to help businesses and other organisations prepare for future challenges, we've recently published a new report, Domestic Leisure Tourism Trends for the Next Decade, highlighting the factors that are likely to influence consumer behaviour in the years to come.

Q6: I don't have time to look at your website every day. How can I stay up-to-date with the latest research and statistics?

To find out when the next updates will be published, you can refer to our release timetable, which includes publication dates for all our major surveys.

If you want to see what’s been added to the site recently, our latest reports section brings together all our recently published reports and updates.

You can also sign up to receive our newsletter.

Q7: Help! I've looked at your website and I still can't find the information I need.

Please contact us directly and provide your phone number and email address. We'll do our best to help.

Q8: Are there any other places I can go for tourism data?

Yes, in our external resources section you can find links to some external sources of data that may be helpful for you..