Register your interest to work with VisitBritain/VisitEngland

Partner with us to leverage your international activity and reach a larger audience across multiple channels in multiple markets.

Please read and agree to all the following statements:

Must be able to match fund VisitBritain/VisitEngland spend in cash/equivalent value
Must have current capacity, packages to/around Britain and/or distribution channels
Must be prepared to target incremental leisure visits and spend in line with VB’s/VE’s target audiences
Must provide reporting on all elements of the agreed partnership activity (including bookings/sales)
Must pass a credit check
Must adopt VisitBritain/VisitEngland brand guidelines (e.g. I Travel For)
Must agree to joint KPIs in relation to agreed activity
Must appeal to VisitBritain/ VisitEngland target segments
Must have significant and auditable incremental consumer and trade reach
Must comply with VisitBritain/VisitEngland evaluation, reporting and tracking procedures

In submitting this request to VisitBritain/VisitEngland, your application will be kept in the strictest confidence. However, applicant agrees once event is confirmed they will advise VisitBritain/VisitEngland when information can be used for publicising and reporting purposes.

Partnership details

In which markets do you currently promote travel to Britain?

Select the volume of visitors you bring to/around Britain on an annual basis

Type of business

Non-Tourism (please state)

Other (please state)

Segment or market fit

Select multiple options

Responses to the following questions will be assessed. Please be as accurate as possible with the information you provide.

Select the level of matched investment you can contribute (including cash and equivalent value)

Select the percentage split of matched investment you can contribute (including cash and equivalent value

Demonstrate your ability to deliver regional dispersal (please add estimated % or number of passengers/room nights/British itineraries/bookable products or equivalent you send to each region)

Demonstrate your ability to deliver seasonal dispersal. (Please add estimated % or number of passengers/room nights/British itineraries/bookable products or equivalent you send to Britain during each season).

Select your ability to scale activity to cover more than one country

Select your ability to demonstrate reach to consumers across the following channels:

Social

Web (monthly web visitors)

CRM (active subscribers)

Loyalty programme (active subscribers)

The British Tourist Authority trading as VisitBritain will keep your details safe and secure and will never sell them to third parties. For full details of how we store and use your data see our privacy policy. If you change your mind you can stop receiving emails from us by getting in touch or by selecting the Unsubscribe option contained in all our emails.

Markets