Register your interest to work with VisitBritain/VisitEngland


Partner with us to leverage your international activity and reach a larger audience across multiple channels in multiple markets.

Please read and agree to all the following statements:

  • Must be able to match fund VisitBritain/VisitEngland spend in cash/equivalent value
  • Must have current capacity, packages to/around Britain and/or distribution channels
  • Must be prepared to target incremental leisure visits and spend in line with VB’s/VE’s target audiences
  • Must provide reporting on all elements of the agreed partnership activity (including bookings/sales)
  • Must pass a credit check
  • Must adopt VisitBritain/VisitEngland brand guidelines (e.g. I Travel For)
  • Must agree to joint KPIs in relation to agreed activity
  • Must appeal to VisitBritain/ VisitEngland target segments
  • Must have significant and auditable incremental consumer and trade reach
  • Must comply with VisitBritain/VisitEngland evaluation, reporting and tracking procedures

In submitting this request to VisitBritain/VisitEngland, your application will be kept in the strictest confidence. However, applicant agrees once event is confirmed they will advise VisitBritain/VisitEngland when information can be used for publicising and reporting purposes. 

Applications will only be considered if you are able to agree with all the statements above.

Company Registered Address

Partnership details

Segment or market fit

Responses to the following questions will be assessed. Please be as accurate as possible with the information you provide.

Demonstrate your ability to deliver regional dispersal (please add estimated % or number of passengers/room nights/British itineraries/bookable products or equivalent you send to each region)

Demonstrate your ability to deliver seasonal dispersal. (Please add estimated % or number of passengers/room nights/British itineraries/bookable products or equivalent you send to Britain during each season).

Select your ability to demonstrate reach to consumers across the following channels:

The British Tourist Authority trading as VisitBritain will keep your details safe and secure and will never sell them to third parties. For full details of how we store and use your data see our privacy policy. If you change your mind you can stop receiving emails from us by getting in touch or by selecting the Unsubscribe option contained in all our emails.