Register for the GREAT China Welcome charter

The GREAT China Welcome Charter helps Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves 'China-ready' by providing information in Mandarin or Cantonese and adapting their products for the Chinese market and culture.

Membership is free but is only open to businesses that meet at least one of the criteria in the Charter. Please fill in the registration form with as much detail as possible.

Communicating with Chinese audiences
Which of the following 'China-ready' services do you provide?
Please provide the following info
Please confirm your agreement to the following:
  1. Continue to offer products and services that provide a world-leading welcome to Chinese visitors
  2. Tell your staff about the Charter and ensure that your staff are familiar with Chinese culture and etiquette
  3. Keep up to date with major trends in the Chinese outbound tourism market and evolve products & services accordingly
  4. Share with VisitBritain any key insights gained from working with the Chinese market that might be beneficial to other British companies targeting the market
  5. Co-operate with other Charter members on any future initiatives that might help make Britain the most welcoming European destination for Chinese visitors.
The British Tourist Authority trading as VisitBritain will keep your details safe and secure and will never sell them to third parties. For full details of how we store and use your data see our privacy policy. If you change your mind you can stop receiving emails from us by getting in touch or by selecting the Unsubscribe option contained in all our emails.