Our CEO, Patricia Yates, joined MPs from the DCMS Select Committee who visited Korea last month to gather evidence as part of the Committee’s ‘Promoting Britain Abroad’ inquiry. Patricia and Misha Kim, VisitBritain’s in-country manager, met with executives from Korean travel trade and hosted a round table at the British Embassy to discuss how to encourage South Koreans to explore our outstanding tourism offer beyond London.
BTA Chair Dame Judith Macgregor visited the US and Canada to meet with key airline and travel trade partners to build relationships, highlight the importance of route connectivity and showcase Britain's fantastic tourism products. She met with Virgin Atlantic, British Airways, Travel Leaders Network, US & Canada Tourism Advisory Councils and key FCDO partners. She also welcomed the Queen's Baton Relay to Canada ahead of the Birmingham 2022 Commonwealth Games at a Showcase Event in partnership with the West Midlands Growth Company with key Canadian tour operators, airlines, travel agents and media.
VisitBritain at the Arabian Travel Market
