“The act of taking short breaks that offer the same enriching opportunities for self-development experienced on a typical gap year or career break.”
An exciting opportunity to get involved in #MyMicrogap - our new domestic campaign for 2018/19.
The £2.5m "Join the World - #MyMicrogap" campaign targets the ‘lost generation’ of 18-34 year olds from Great Britain and Northern Ireland with experiences and activities typically taken during a gap-year that can be condensed into a micro-holiday of one to three nights in the UK. Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home in 2016 compared to a decade earlier.
Your business or destination can get involved in this marketing opportunity by uploading videos and images of your microgap opportunities and products on social media using #MyMicrogap and #loveUK and be part of our curation process.
- Read the launch press release
- Download research on microgapping
- Access campaign collateral including resources, audience insights and imagery.