A series of case studies from around the world, highlighting a range of new tourism product, from touring routes to ticketing solutions.
Touring Route: Wild Atlantic Way, Ireland: The Wild Atlantic Way is Ireland's first long-distance touring route, created to increase the economic contribution of tourism to the Atlantic coast. Download here (PDF, 2028KB)
Cycling Route: Vennbahn Cycle Route: Europe’s longest disused railway cycle path, using local infrastructure and showcasing the region’s scenic beauty and its cultural heritage. Download here (PDF, 1910KB)
Cultural/Walking Routes: St Olav Ways, Norway: The development of these pilgrim paths has been based on historical routes leading through outstanding natural heritage, agricultural landscapes and heritage destinations and attractions. Download here (PDF, 1340KB)
Food and Drink Experiences: Margaret River Region, Australia: Margaret River is an exceptional example of a region which has successfully developed its food and drink experiences into a major visitor proposition. Download here (PDF, 2469KB)
Experience Marketing: Signature Experiences Programme, Canada: The Canadian Signature Experiences® collection is a set of Canadian visitor experiences with an aim to capture the attention and imagination of consumers. Download here (PDF, 643KB)
Transport-based packaging: Switzerland Tourism & Partners: This case study reviews a set of interrelated booking and packaging initiatives in Switzerland. Download here (PDF, 1843KB)
Management Summary: This report outlines the project's objectives and provides a summary of each case study. Download here (PDF, 446KB)