Past campaigns

See how we have raised Britain and England’s profile through our campaigns. We work with Government and a range of commercial partners to grow England's domestic tourism, boost Britain’s image overseas, build the business events sector and build England's tourism product.

Explore our past campaigns.

Promote your Microgap opportunities

A group of young men sit laughing while eating and drinking Crate Beer and Pizza
In the newest iteration of our domestic marketing campaign, we are establishing a new travel trend – Microgapping. With all the enriching and fulfilling experiences of a gap year packed into short breaks in the UK, it is the new way to explore.

Past global campaigns

An I Travel For & Ctrip poster for the China market, showing a man standing on top of a blue and white minivan and taking a selfie in front of mountains and lakes, with Chinese text overlaid on top.
A range of our past global campaigns encouraging visitors to come and explore Britain.

Events Are Great creative refesh

Human looking robot against a blue background with Unlock innovation tag line text
Using refreshed Events Are GREAT creative we are highlighting to global meeting and incentive planners why the UK is a leading destination for international business events.

Join the World - Discover the UK

A man and two women walk under a row of fairy lights
'Join the World - Discover the UK' is a UK-wide tourism campaign is launching to inspire young people from Great Britain and Northern Ireland to take a holiday at home.

About the GREAT China Welcome Programme

Bubblewrap streetfood in Chinatown, London
Find out about our past initiative for businesses committed to providing exceptional service to Chinese travellers.

English Tourism Week 2020

ETW20 logo and dates
English Tourism Week, 31-25 May 2020, is a week-long celebration of English tourism. Find out more.

Tourism Superstar 2020

Tourism Superstar collage 2020
Our annual Tourism Superstar contest recognises the dedication and passion of those working in the tourism industry.

Year of Literary Heroes 2017

A collage of famous literary writers and famous book covers
2017 is Year of England's Literary Heroes. Find out how to get involved and download your toolkit.

Year of the English Garden 2016

An old tudor house in a garden with trees and colorful flowers
2016 was the Year of the English Garden. Find out more.

#OMGB - GREAT Britain - Home of Amazing Moments campaign

A colourful image of flags at Glastonbury Festival, with #OMGB on top,
Our campaign starts a global social conversation around the moments you can only get in Britain

GREAT UK Challenge Fund

A car wrapped in the Union Jack speeds through the London bridge at night
The GREAT UK Challenge Fund was a merit-based initiative, operating as part of the overall GREAT campaign.

South West Tourism Growth Fund

A collage of great campaign posters featured around a map of South West England. Campaigns for party,soak up,dance, zip, dwell, catch, and ramble
The South West Tourism Growth Fund (SWTGF) aimed to develop and promote South West England's visitor economy.

Northern Tourism Growth Fund

A landscape shot of a stone wall and green field in Cumbria, England. The text 'Go a little further, To a proud region with a living history' features on the left side of the page. a pink strip runs down the right side with 'Northen England is great' logo
The Northern Tourism Growth Fund (NTGF) aimed to promote the North of England through a wide-ranging programme of activities.