Past campaigns

See how we have raised Britain and England’s profile through our campaigns. We work with Government and a range of commercial partners to grow England's domestic tourism, boost Britain’s image overseas and inspire people to travel domestically and to Britain from abroad.

Explore how we have increased tourism to North and the South West through our tourism growth fund activity. Watch a showreel of our 2015/16 highlights, and explore our past campaigns.

Local market campaigns

Wildcard UK campaign image with Australian reality star Tully Smith in front of a waterfall

Find out how we’ve been inspiring the world to visit, through our campaigns.

Year of the English Garden 2016

2016 was the Year of the English Garden. Find out more.

GREAT UK Challenge Fund

The GREAT UK Challenge Fund is a new merit-based initiative, operating as part of the overall GREAT campaign.

English Tourism Week

English Tourism Week is an annual week-long celebration of events showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. Download the toolkit.