Past campaigns

See how we have raised Britain and England’s profile through our campaigns. We work with Government and a range of commercial partners to grow England's domestic tourism, boost Britain’s image overseas, build the business events sector and build England's tourism product through the Discover England Fund.

Watch a showreel of our 2017/18 highlights, and explore our past campaigns.

Join the World - Discover the UK

'Join the World - Discover the UK' is a UK-wide tourism campaign is launching to inspire young people from Great Britain and Northern Ireland to take a holiday at home.

English Tourism Week

ETW19 great tastes
English Tourism Week is an annual week-long celebration of events showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. Find out more and get involved

Tourism Superstar 2019

Tourism Superstar finalists 2019
Our annual Tourism Superstar contest recognises the dedication and passion of those working in the tourism industry.

Local market campaigns

Wildcard UK campaign image with Australian reality star Tully Smith in front of a waterfall
Find out how we’ve been inspiring the world to visit, through our campaigns.

Year of Literary Heroes 2017

Collage of English literary heroes: Harry Potter; Tennyson; Famous Five; Jane Austen; Arthur Ransome; Arnold Bennett; Edward Thomas; Sherlock Holmes
2017 is Year of England's Literary Heroes. Find out how to get involved and download your toolkit.

Year of the English Garden 2016

And English garden
2016 was the Year of the English Garden. Find out more.

#OMGB - GREAT Britain - Home of Amazing Moments campaign

OMGB campaign imagery of a crowd of people at Glastonbury Festival watching a band onstage
Our campaign starts a global social conversation around the moments you can only get in Britain

GREAT UK Challenge Fund

racing car on Tower bridge
The GREAT UK Challenge Fund is a new merit-based initiative, operating as part of the overall GREAT campaign.

Real Time Travel Guide

Image of RealTimeTravelGuide on an ipad in a person's hands
This campaign is a tourist board first. It delivers real-time visitor information via Twitter.

South West Tourism Growth Fund

collage of south west campaign images
The South West Tourism Growth Fund (SWTGF) aimed to develop and promote South West England's visitor economy.

Northern Tourism Growth Fund

Campaign image from Northern Tourism Growth Fund campaign
The Northern Tourism Growth Fund (NTGF) aimed to promote the North of England through a wide-ranging programme of activities.