Past campaigns

See how we have raised Britain and England’s profile through our campaigns. We work with Government and a range of commercial partners to grow England's domestic tourism, boost Britain’s image overseas, build the business events sector and build England's tourism product.

Watch a showreel of our 2017/18 highlights, and explore our past campaigns.

Join the World - Discover the UK

A man and two women walk under a row of fairy lights
'Join the World - Discover the UK' is a UK-wide tourism campaign is launching to inspire young people from Great Britain and Northern Ireland to take a holiday at home.

Past global campaigns

An I Travel For & Ctrip poster for the China market, showing a man standing on top of a blue and white minivan and taking a selfie in front of mountains and lakes, with Chinese text overlaid on top.
A range of our past global campaigns encouraging visitors to come and explore Britain.

About the GREAT China Welcome Programme

Bubblewrap streetfood in Chinatown, London
Find out about our past initiative for businesses committed to providing exceptional service to Chinese travellers.

English Tourism Week

A poster featuring businesses: English Tourism Week 2019 Logo, a smiling man with dreads looking out from a kiosk, a man and woman eating outside a restaurant and a blonde woman sitting in a cafe looking at her phone against a wallpaper of pink roses
English Tourism Week is an annual week-long celebration of events showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. Find out more and get involved

Tourism Superstar 2019

Tourism Superstar finalists 2019 - Top row right to left: Martin Curtis, Emily Hope, Ryan Sanders, Sarah Bird, Tim Green. Bottom row:  Amanda Bryett, Larry Bowden, Emma Ashley, Anthony Hurd, Jess Twitchin.
Our annual Tourism Superstar contest recognises the dedication and passion of those working in the tourism industry.

Year of Literary Heroes 2017

A collage of famous literary writers and famous book covers
2017 is Year of England's Literary Heroes. Find out how to get involved and download your toolkit.

Year of the English Garden 2016

An old tudor house in a garden with trees and colorful flowers
2016 was the Year of the English Garden. Find out more.

#OMGB - GREAT Britain - Home of Amazing Moments campaign

A colourful image of flags at Glastonbury Festival, with #OMGB on top,
Our campaign starts a global social conversation around the moments you can only get in Britain

GREAT UK Challenge Fund

A car wrapped in the Union Jack speeds through the London bridge at night
The GREAT UK Challenge Fund was a merit-based initiative, operating as part of the overall GREAT campaign.

South West Tourism Growth Fund

A collage of great campaign posters featured around a map of South West England. Campaigns for party,soak up,dance, zip, dwell, catch, and ramble
The South West Tourism Growth Fund (SWTGF) aimed to develop and promote South West England's visitor economy.

Northern Tourism Growth Fund

A landscape shot of a stone wall and green field in Cumbria, England. The text 'Go a little further, To a proud region with a living history' features on the left side of the page. a pink strip runs down the right side with 'Northen England is great' logo
The Northern Tourism Growth Fund (NTGF) aimed to promote the North of England through a wide-ranging programme of activities.