Our values and behaviours
Find out more about our shared values and behaviours that define our culture and our way of working.
High-energy and passionate about working in British tourism
- Embrace your work with enthusiasm and work at pace
- Take the initiative and be proactive
- Be open to new ideas from colleagues, partners and industry
- Actively encourage and support your colleagues
- Look for the positive, problem solve and find solutions
- Always try your best, recognising your strengths and weaknesses
Accountable for both our delivery and behaviour
- Ensure your commitments are achievable and then deliver them - big or small
- Trust others to do the same
- Take ownership of all that you do – successes and mistakes
- Always review your activity and lessons learnt and share them so that others benefit and we can all adapt and improve
- Own your learning and development: continually seeking new skills and knowledge
Global and celebrate diversity
- Remember that we are a global organisation and communicate accordingly, respecting time zones, language barriers and cultural differences
- Ensure your communications are timely, simple and can be clearly understood by all
- Be culturally aware - respecting race, ethnicity, gender, sexual orientation, age, physical abilities, religious and political beliefs and other ideologies
- Seek and embrace cross-divisional, pan-regional and global opportunities
Collaborative, open and give trust
- Remember we are all in one team
- Actively share, communicate, cooperate and involve others so that we can be the best
- Take the time to build relationships across the organisation
- Be open and honest in all your dealings
- Include the right people at the right time, respect their views and appreciate their participation.
- Work as part of cross regional and divisional teams and commit to our shared goals
Customer-led
- Get to know your customer, whether internal or external, and understand their individual business needs and requirements
- Put all of our customers at the heart of your decision-making and deliver the best possible service
- Proactively seek new opportunities to meet if not exceed customer expectations
- Always use data and other credible evidence to make customer-led decisions
Ambitious and strive for excellence
- Aim high, following through on best ideas and making sure your work has a positive impact
- Always strive for improvements - we are a learning organisation, committed to innovating and maximising efficiencies
- Make the best possible use of resources to ensure you and your work is as effective as it can be
- Provide open, constructive feedback, supporting and celebrating the achievements of others
