Find out more about our shared values and behaviours that define our culture and our way of working.
High-energy and passionate about working in British tourism
Embrace your work with enthusiasm and work at pace
Take the initiative and be proactive
Be open to new ideas from colleagues, partners and industry
Actively encourage and support your colleagues
Look for the positive, problem solve and find solutions
Always try your best, recognising your strengths and weaknesses
Accountable for both our delivery and behaviour
Ensure your commitments are achievable and then deliver them - big or small
Trust others to do the same
Take ownership of all that you do – successes and mistakes
Always review your activity and lessons learnt and share them so that others benefit and we can all adapt and improve
Own your learning and development: continually seeking new skills and knowledge
Global and celebrate diversity
Remember that we are a global organisation and communicate accordingly, respecting time zones, language barriers and cultural differences
Ensure your communications are timely, simple and can be clearly understood by all
Be culturally aware - respecting race, ethnicity, gender, sexual orientation, age, physical abilities, religious and political beliefs and other ideologies
Seek and embrace cross-divisional, pan-regional and global opportunities
Collaborative, open and give trust
Remember we are all in one team
Actively share, communicate, cooperate and involve others so that we can be the best
Take the time to build relationships across the organisation
Be open and honest in all your dealings
Include the right people at the right time, respect their views and appreciate their participation.
Work as part of cross regional and divisional teams and commit to our shared goals
Customer-led
Get to know your customer, whether internal or external, and understand their individual business needs and requirements
Put all of our customers at the heart of your decision-making and deliver the best possible service
Proactively seek new opportunities to meet if not exceed customer expectations
Always use data and other credible evidence to make customer-led decisions
Ambitious and strive for excellence
Aim high, following through on best ideas and making sure your work has a positive impact
Always strive for improvements - we are a learning organisation, committed to innovating and maximising efficiencies
Make the best possible use of resources to ensure you and your work is as effective as it can be
Provide open, constructive feedback, supporting and celebrating the achievements of others