The Social Travel Summit welcomed 111 delegates from 25 different countries to Inverness. This including 48 of the world’s top travel influencers from 17 key markets, who were hosted on fam trips, across Britain, sharing their #OMGB experiences, and inspiring content, with millions of followers worldwide. The conference and fam trips resulted in 328.3million opportunities see across Twitter, Facebook and Instagram; generated 400+ pieces of inspiring content and exposed Britain’s nations and regions to engaged audiences across the globe.