We hosted 44 partners on our fully branded stand at ITB Berlin 2023, one of the world’s largest travel trade events, between 7-9 March.
Attended by 160,000 visitors including over 10,000 trade professionals, it provided a prime opportunity to meet and do business with influential international travel trade.
The event ran over five days with three days of 1-2-1 meetings with travel trade from over 180 countries. This was followed by opening for two days to the consumer market, promoting Britain to German visitors.
It was also a chance for our new Chair, Nick de Bois, to take his first visit to one of our international markets. He met the Ambassador, Jill Gallard, attended the welcome reception in the British Embassy on 6 March, and spent a day on the Britain stand meeting with UK suppliers and German tour operators.