The article, Tourism promotion campaigns hitting the rights notes in a crisis (Skift, 26 March 2020), praises VisitBritain/VisitEngland's approach to utilise one of our greatest assets - our culture - to inspire visitors and keep Britain front of mind.
The campaign, Showing love for Great Britain, promotes popular British culture from literature, film and music to heritage, gardens and food and drink across our social channels, with the sharing of inspirational content such as recipes, playlists and even pub quizzes for visitors to enjoy and participate with at home.
