Our campaigns

Working with Government and a vast range of partners, we aim to boost Britain’s image overseas, increase the aspiration to travel here, and turn that aspiration into bookings.

Our image and tactical campaigns work hand in glove – our image campaign drives the aspiration to travel and our tactical campaign converts that aspiration into bookings.

Find out how we’re inspiring the world to visit Britain through our campaigns. Watch our latest #OMGB - Home of Amazing Moments film. 

English Tourism Week

English Tourism Week is an annual week-long celebration of events showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. Download the toolkit.

Tourism Superstar 2018

Collage of Tourism Superstar 2017 finalists
Our annual Tourism Superstar contest recognises the dedication and passion of those working in the tourism industry. See the top three winners of 2017.

Year of Literary Heroes 2017

Collage of English literary heroes: Harry Potter; Tennyson; Famous Five; Jane Austen; Arthur Ransome; Arnold Bennett; Edward Thomas; Sherlock Holmes
2017 is Year of England's Literary Heroes. Find out how to get involved and download your toolkit.

Join the World - Discover the UK

People in Ashton Lane, Glasgow, Scotland
'Join the World - Discover the UK' is a UK-wide tourism campaign is launching to inspire young people from Great Britain and Northern Ireland to take a holiday at home.

Global partnership campaigns

Premier League fans in stand watching a football match
We work in partnership with a range of organisations across the public and private sectors, maximising government investment.

GREAT Inverness Loch Ness Fund

Tips for Monster Hunting campaign image legs of four Scottish men in Kilts
The four-year £2 million GREAT Inverness Loch Ness fund aims to support economic growth in the area.