Our campaigns

Working with Government and a vast range of partners, we aim to boost Britain’s image overseas, increase the aspiration to travel here, and turn that aspiration into bookings.

Our image and tactical campaigns work hand in glove – our image campaign drives the aspiration to travel and our tactical campaign converts that aspiration into bookings.

Find out how we’re inspiring the world to visit Britain through our campaigns. Watch our latest #OMGB - Home of Amazing Moments film. 

Celebrating 50 Years 1969-2019

2019 marks the 50th anniversary of the Development of Tourism Act 1969 which paved the way for the establishment of the British Tourist Authority (BTA) and the English Tourist Board, now known as VisitBritain/VisitEngland

I Travel For...

I Travel For... is a campaign using short films and story telling to showcase experiences and destinations on Britain

MyMicrogap – VisitEngland’s new domestic campaign

Crate Beer and Pizza
In the newest iteration of our domestic marketing campaign, we are establishing a new travel trend – Microgapping. With all the enriching and fulfilling experiences of a gap year packed into short breaks in the UK, it is the new way to explore.

Global partnership campaigns

We work in partnership with a range of organisations across the public and private sectors, maximising government investment.

GREAT Inverness Loch Ness Fund

Tips for Monster Hunting campaign image legs of four Scottish men in Kilts
The four-year £2 million GREAT Inverness Loch Ness fund aims to support economic growth in the area.