Our campaigns

Working with Government and a vast range of partners, we aim to boost Britain’s image overseas, increase the aspiration to travel here, and turn that aspiration into bookings.

Our image and tactical campaigns work hand in glove – our image campaign drives the aspiration to travel and our tactical campaign converts that aspiration into bookings.

Find out how we’re inspiring the world to visit Britain through our campaigns. Watch our latest #OMGB - Home of Amazing Moments film. 

Celebrating 50 Years 1969-2019

VisitBritain and VisitEngland logos with "Celebrating 50 Years 1969-2019" below
2019 marks the 50th anniversary of the Development of Tourism Act 1969 which paved the way for the establishment of the British Tourist Authority (BTA) and the English Tourist Board, now known as VisitBritain/VisitEngland

I Travel For...

A red telephone box sits in the middle of a purple lavender field. The text 'I travel for the unexpected' features across the middle of the page and the GREAT campaign logo sits in the bottom right corner
I Travel For... is a campaign using short films and story telling to showcase experiences and destinations on Britain

Promote your Microgap opportunities

A group of young men sit laughing while eating and drinking Crate Beer and Pizza
In the newest iteration of our domestic marketing campaign, we are establishing a new travel trend – Microgapping. With all the enriching and fulfilling experiences of a gap year packed into short breaks in the UK, it is the new way to explore.

Global partnership campaigns

Wide angle shot of a green football pitch surrounded by seats
We work in partnership with a range of organisations across the public and private sectors, maximising government investment.

GREAT Inverness Loch Ness Fund

Four men wearing kilts, long white socks and black shoes. The text 'Tips for monster hunting' features along the top of the page
The four-year £2 million GREAT Inverness Loch Ness fund aims to support economic growth in the area.