Our campaigns

Working with Government and a vast range of partners, we aim to boost Britain’s image overseas, increase the aspiration to travel here, and turn that aspiration into bookings.

Our image and tactical campaigns work hand in glove – our image campaign drives the aspiration to travel and our tactical campaign converts that aspiration into bookings.

Find out how we’re inspiring the world to visit Britain through our campaigns. Watch our latest #OMGB - Home of Amazing Moments film. 

English Tourism Week

ETW17 logo
English Tourism Week is an annual week-long celebration of events showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. Download the toolkit.

Tourism Superstar

Lilian Groves, Durham Cathedral - 2016 Tourism Superstar
Our annual Tourism Superstar competition recognises the dedication and passion of those working in the tourism industry.

Year of Literary Heroes 2017

Collage of English literary heroes: Harry Potter; Tennyson; Famous Five; Jane Austen; Arthur Ransome; Arnold Bennett; Edward Thomas; Sherlock Holmes
2017 is Year of England's Literary Heroes. Find out how to get involved and download your toolkit.

Real Time Travel Guide

Image of RealTimeTravelGuide on an ipad in a person's hands
This campaign is a tourist board first. It delivers real-time visitor information via Twitter.

Global partnership campaigns

Paddington bear riding past Big Ben, London in a black cab with, Paddington is Great campaign artwork
We work in partnership with a range of organisations across the public and private sectors, maximising government investment.

GREAT Inverness Loch Ness Fund

Tips for Monster Hunting campaign image legs of four Scottish men in Kilts
The four-year £2 million GREAT Inverness Loch Ness fund aims to support economic growth in the area.

#OMGB - GREAT Britain - Home of Amazing Moments campaign

OMGB campaign imagery of a crowd of people at Glastonbury Festival watching a band onstage
Our campaign starts a global social conversation around the moments you can only get in Britain