Our '24 Hours in the UK' campaign wins at the World Travel Awards

09 July 2018

Our campaign in collaboration iambassador to encourage UK consumers to enjoy a holiday at home won 'Europe’s Leading Marketing Campaign 2018’ at the World Travel Awards.

The campaign launched on 15 January 2018 – Blue Monday, and was run in partnership with VisitBritain, London & Partners, VisitEngland, Visit Wales, VisitScotland and Tourism Northern Ireland.

It was a influencer, video project featuring both domestic and international travel writers, bloggers and influencers that travel the five nations (London, England, Scotland, Wales, and Northern Ireland) to showcase the best moments across a 24-hour day, and encourage UK consumers to enjoy a holiday at home.

These experiences show the vast activities and attractions for visitors to Great Britain and Northern Ireland.

See more about the campaign