Nordics Workshop 2024

Looking to engage with Nordic trade? This workshop will be an excellent opportunity to showcase your product, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark

What do I get?

  • Chance to meet face to face with up to 60 buyers from across the Nordics
  • Opportunity to have one-to-one meetings and network with local trade
  • Networking opportunities

What is it?

This event is now fully booked, if you want to find out more about this market check out our Market Webinar Programme and register for the Nordics Market Webinar - 12 September 2023 10.00 am.

There's also comprehensive research on this market on the Markets & Segments page.

For further engagement with events for the Nordics market please email


Nordics workshop is the ideal platform to connect and enhance your relationships with the Nordic travel trade. Operators from across Scandinavia are invited to attend a dedicated workshop to learn and discover all about the UK.

Why target these markets?

According to figures from the International Passenger Survey 2022, the Nordics combined (Denmark, Norway and Sweden) would rank 6th with a total of 1.7 million visits to the UK and 4th in terms of value contributing more than £1.1bn to the UK visitor economy.

Individually, these markets also offer strong prospects:

Denmark ranks 15th for its volume of visits to the UK (up from 17th in 2019) and 21st in terms of visitor spending in 2022 (up from 25th).

Norway ranks 16th among the UK’s inbound source markets for visit volume (up from 18th in 2019) and 14th for value by visitor spending (up from 19th in 2019).

Sweden ranked 14th by volume of visits and was the UK’s 17th most valuable market in 2022. Both ranks improved when compared to 2019 up from 15th and 21st respectively.

The event will consist of pre-booked meetings allowing the opportunity to meet with operators and present your destination or product for 2024 and beyond. 


7 February

  • Arrivals
  • UK supplier networking dinner

8 February

  • B2B Workshop
  • Evening dinner reception for UK suppliers and Nordic buyers

Recommended requirements to attend this event

  • Be Nordic market trade ready (attended previous training and actively engaged with the market)
  • Be relevant to the audience attending the event

Attendance Fees:

  • Primary Delegate: £1200+VAT / Secondary Delegate: £ 850+VAT

What’s included?

  • Own meeting table* with one-to-one meetings with Nordic trade 
  • Networking opportunities throughout the event
  • Comprehensive list of contacts to develop your business in market

What’s not included?

  • Accommodation
  • Transport 
  • Airport transfers
  • Personal expenses

All registrations are subject to approval and places will be assigned on first come, first served basis.  Additionally, to ensure a variety of regions and product types are represented at the event, all applications are subject to approval taking into consideration market relevance, trade readiness and a capped number per product sector.

If you have any questions on the event email Jessica Lithen (Travel Trade & Media Manager Nordics/VisitBritain) - 

Fully booked
  • Date:
    7 Feb 2024 to 8 Feb 2024
  • Price:
  • Location:
    Sweden, Stockholm
  • Booking deadline:
    Monday, 4 September, 2023

Contact details

Contact name

Jessica Lithén, B2B Manager Nordics

Contact telephone

+46 (0)70 875 4841

Contact name

Flavia Messina, UK Industry Engagement Manager

Contact telephone

020 7578 1094