North America is a key region for inbound visits to the UK, with Canada and US visitors having a collective spend of over £4 billion in 2018. The US, in particular, is the UK’s top inbound market for volume and value and saw six new route launches to the UK in 2019. Understanding this market and what influences it is vital to attracting these visitors. Whilst traditionally Destination Britain North America has targeted product buyers, increasingly, product awareness by travel advisors is becoming key to driving consumer purchase in market.
With this in mind, we are launching our inaugural Destination Britain North America Virtual, a digital tradeshow to promote product to an anticipated 800-1,000 travel advisors as well as hand-selected product buyers of US and Canada tour operators. The event will cover 4 time zones, providing 4 hours “free flow” as well as a live chat function with agents, offering you the chance to interact with these key influencers in real-time.