Looking to expand into international markets? Want to grow your international sales? Don’t miss your chance to take your business to the next level. Sign up for one of our free workshops from VisitEngland.
Taking England to the World is a one-day training programme being rolled out nationally which aims to help your business become international-ready.
Developed as part of the Government’s £40 million Discover England Fund, this course is designed to equip you with the skills to develop and promote your product for sale in international markets.
Register now to secure your place. See below for upcoming dates, locations and booking links.
Who is it for?
This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
What will it cover?
This training programme will include the following modules:
- Inbound tourism
- Obstacles to market
- Opportunities abroad
- Meet the markets
- Defining your product offering
- The travel distribution system
- Building powerful relationships
- Pricing your product
- Creating engaging content
- Google - Get your business visible on Google
- Google - Get started with analytics
- Wrap up
The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first-come, first-served basis.
If you would like to request a workshop for local businesses in your destination please send an email to the Taking England to the World team
The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.