Get involved in Purple Tuesday 2019

Make disabled customers' lives better on Purple Tuesday on 12 November 2019.

What do I get?

  • An opportunity for all organisations across all sectors to improve their customer experience for disabled people.
  • Promote your business's accessibility on Purple Tuesday

What is it?

Get involved in Purple Tuesday 2019 - an international call to action, focused on changing the customer experience for disabled people. It will involve organisations of all sizes and from all sectors taking decisive, practical actions to meet the needs of disabled customers.

Across the UK, the Purple Pound – the consumer spending power of disabled people and their families – is worth £249 billion and is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.

Purple Tuesday is about creating a step-change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.

Purple Tuesday can change lives by providing a positive customer experience to disabled people. We invite you to join us on this journey by making a commitment to improve the customer experience for disabled people.

Purple Tuesday logo. text in purple with a purple thumbs up icon
  • Date:
    12 Nov 2019

Contact details