Destination Britain China 2019

Looking to showcase your product to key Chinese travel trade? Join us on our fully hosted China sales mission.

What do I get?

  • Pre-scheduled meetings with up to 100 top tour operators from across China and Hong Kong.
  • Evening networking opportunities to meet with key operators in an informal setting.
  • Full briefing to update you on the latest inbound visitor trends from China

What is it?

Destination Britain China provides a unique platform for British destinations, products and suppliers to do business with top tour operators from across China and Hong Kong. There is strong demand from the Chinese trade to feature new Britain product in their programmes.

The event offers two-days of one-to-one meetings with hand-picked buyers from across China.

It will next take place on 25-28 November 2019 in Xi'an, China.

To support suppliers we offer an introductory Welcome reception on the first night to help you to familiarise yourself with the trade and a Gala dinner for all attendees on the second evening.

What does it cost? 

Prices TBC 

What's included?

  • Two days of pre-scheduled one to one appointments with buyers – up to 45 appointments based on both supplier and buyer preferences
  • Three-nights hotel accommodation 
  • Welcome reception and networking dinner
  • Access to the contact details of all international buyers & media in printed directory
  • Your company profile included in the printed event directory, for both primary and secondary delegate.


  • Date:
    25 Nov 2019 to 28 Nov 2019
  • Location:
    Xi'an, China

Contact details

Contact name

VisitBritain Events team

Contact telephone

020 7578 1010

"Destination Britain China was a well organised event, offering suppliers a cost effective way to meet key travel trade from throughout China."

An English Collection