Head of Digital

Employment type

Permanent/Full Time


London, Great Britain


Up to £87,951 depending on experience


27 Jan 2022 23:55


The British Tourist Authority (BTA) is the national tourism agency and an accredited non-departmental public body (NDPB) funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of Visit Britain/Visit England (VB/VE). The British Tourist Authority is a global organisation with 300+ people based in 18 different countries and has a diverse culture. The People and Talent team (P&T) enable the teams to work efficiently and productively through engagement and development.

VisitBritain/VistEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy. At the core of our 5-year plan is our people strategy focusing on ensuring that VisitBritain truly is the best place to work within tourism. We are committed to growing and developing our people at every opportunity, ensuring everyone in our team has the right skills and knowledge to succeed.

The digital team sits within the global marketing team but also works across all divisions and markets of BTA. The digital team are responsible for maintaining our existing digital estate and channels such as email and SEO, including working with various other teams domestically and internationally to ensure we maintain required standards, comply with legislation, ensure platforms are secure and enable us to continue to service our audiences and support our marketing and communications activities.

Main purpose of the role

The role acts as Senior Responsible Owner for the DCXP programme. This involves overseeing the programme and delivering the change required to ensure benefits are realised, including technology changes such as the implementation of the new CMS and DAM, an improved UX on all VB/VE front end websites and champion adoption to new to processes and ways of working. The role holder will need to work closely with the Lead Product Owner and Digital Programme Manager, together with a range of stakeholders and project team members, internal and external partners to successfully deliver the programme.

In parallel the Head of Digital is responsible for our existing digital estate and channels. For the initial 6 – 9 months in post the Head of Digital will have the support of an interim HOD who will lead the BAU and manage these team members to ensure the Head of Digital is fully dedicated to leading the DCXP programme.

For more information on the role, please review the job description.

Important information about the application

In order to apply for this vacancy, you must complete an application form highlighting how you meet the criteria stipulated in the job description and person specification and upload a copy of your CV. If you have any questions, please email recruitment@visitbritain.org

The application window will close at 23:55 (UK Time) on 27 January 2022.

Apply now