The British Tourist Authority (BTA) is the national tourism agency and an accredited non- departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourist Authority (BTA) is a global organisation with 300+ people based in 19 different countries.
VisitBritain is Britain’s national tourism agency and is responsible for promoting Britain worldwide and developing its visitor economy. VisitBritain’s mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through its global reach, it aims to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.
Digital Optimisation Manager is a crucial role at the heart of our global Digital team. You will specialise in managing digital optimisation activity, SEO, and working with other departments to analyse Digital activity across our global digital channels. You will also play a key role in informing and helping to execute our customer-focussed Digital Transformation programme for Visit Britain and Visit England.
Main purose of the role
You will be deeply embedded within our global Digital Marketing team. Key responsibilities will include; refining and improving our customer marketing and content strategies by working with key departments including Data and Analytics to provide proactive digital insights, running optimisation and test and learn activity, and project managing workstreams with our external SEO agency.
For more information, please refer to the job description. If you have any questions on the role, please contact us on email@example.com
The application window will close at 23:55 (UK Time) on 05 December 2021.