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Business Events Webinars
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Dates | Times | Registration |
GainingEdge: Leveraging Intellectual Capital This webinar will look at results of a recent GainingEdge study which sets out to identify the relative strengths in destinations through the presence of local leaders in the governing bodies of international associations that organise large meetings. Challenged by COVID-19, many destinations are continuing to develop recovery strategies in order to help restart business and position themselves in tomorrow’s international meetings market. A key source of recovery and future growth is to develop a deep understanding of the intellectual capital available in a destination which could be engaged, or “leveraged”, to help secure business, and also to brand the destination as an advanced knowledge hub. |
Thursday 7 October
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09:00 BST
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