New ‘Welcoming the World’ film

Watch our new film that explains how we are working to develop England’s tourism product and inspire the world to visit Britain through our marketing and industry activities.

The 3-minute film, anchored by national newsreader Natasha Kaplinsky, premiered at the British Hospitality and Tourism summit on 27 June 2016 as part of the British Hospitality Association’s ‘Welcoming the World’ programme, in partnership with ITN Productions, which features a series of news-style reports and sponsored editorial profiles from leading organisations in the tourism industry.

VisitBritian/VisitEngland's film, produced by ITN Productions, examines some of the most important challenges and opportunities facing the industry, and captures the very best of British hospitality and tourism from all four corners of the UK.

Filmed in Brighton, and featuring interviews with VisitBritian/VisitEngland Chief Executive Sally Balcolmbe and Director Patricia Yates, the clip also explores how we are working in an ever-evolving digital world through digital and social marketing including its domestic and international #OMGB ‘Home of Amazing Moments’ campaigns for 2016.