New research on repeat visitors to the UK

We’ve published a new research report examining the frequency and characteristics of repeat visitors to Britain.

The report is based on data from a set of questions asked in the 2015 International Passenger Survey. The key findings of the report include:

  • In 2015, 77% of inbound visits were repeat visits, spending £15.1 billion in the UK.
  • Repeat holiday visitors are likely to stay longer on their trip to the UK than first-time visitors, and spend more on average per night and overall on their trip, indicating how valuable it is to continue to encourage visitors to return.
  • In 2015, 92% of business visits were repeat visits, 85% of visits to friends and family, and 63% of holiday visits.
  • Certain markets are more likely to make repeat visits to the UK: 92% of holiday visits from Irish Republic, 92% from Norway, 83% from Iceland and 80% from Belgium were repeat visits in 2015.

Download the full report (PDF, 658KB) for more information on repeat visits, including information on inbound markets and UK regions.