New accessible tourism market research

10 July 2018

We have published new research on non-participation in tourism activities, examining why some people with health conditions do not take holidays.

Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. 

Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday.

infographic of size of the opportunity. the text reads 430,000 British adults with an impairment did not take a domestic trip in the last 12 months due to the lack of accessibility provision. arrow. £116.7 million, opportunity if each person with an impairment took a domestic holiday

Read the full report (PDF, 796KB)

A man in a wheelchair visiting a museum, alongside a woman with a child and pushing a pram

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