National Parks Farm Experiences Report

As part of the Discover England Fund we are delivering a programme of research to support product development in England. We have produced a series of destination reports for the domestic market for a number of popular destinations around England.

In 2019 the English National Parks Experience Collection (ENPEC) was launched, following support from the Discover England Fund. The collection contains 72 bookable day-visit experiences in the National Parks. While they cover an array of exciting ways to enjoy a rich and varied cultural and natural heritage, the number of experiences involving farmers and land managers is relatively limited. This may be seen as a missed opportunity, given the importance of the latter in shaping the landscape of the National Parks and for their potential engagement with visitors to support their work in delivering sustainable land management.

The purpose of this report, commissioned by VisitEngland on behalf of the English National Parks, is: “to identify and advise on how farmers and land managers in National Parks could become more involved in delivering authentic experiences for visitors in future, supported by the ENPEC framework and in other ways”.

See the full report here: (PDF, 1806KB)