VisitBritain, Marketing Liverpool and Sound Diplomacy are proud to present Music Tourism Convention.
The world's first conference bringing together the music and tourism sectors to explore how music impacts, benefits and improves tourism offers, from festivals to heritage, music trails to food and music partnerships.
The conference will take place on 16-17 February 2017. On 16 February, there will be a launch reception and the chance to explore Liverpool's music tourism offer. On 17 February, the conference will see TEDx style presentations and engaging, diverse panels.
Music Tourism will bring together executives from across the tourism, public, private and creative sectors to expand on the opportunities the music and tourism sectors can gain from each other.
Confirmed speakers include: Sally Balcombe, VisitBritain
Drew Young, Visit Mississippi
Jo Dipple, UK Music
Burkhard Kieker, Visit Berlin