This research looks into the characteristics of multigenerational travel and the attractiveness of England as a holiday destination to these groups in various markets. This study was carried out across eight international markets as well as Great Britain, investigating the travel dynamics of a variety of different combinations of family groups in order to asses key opportunities, drivers and barriers
As part of the multi-generational travel research we have developed a series of market-specific dashboards. These summaries provide information on the travel dynamics of mutligeneration groups taking holidays from different markets.
Download Full Report: (PDF, 3MB)
Market Dashboards:
Australia: (PDF, 265KB)
China: (PDF, 264KB)
France: (PDF, 263KB)
Germany: (PDF, 261KB)
India: (PDF, 263KB)
Saudi Arabia: (PDF, 262KB)
UAE: (PDF, 268KB)
United States: (PDF, 265KB)
United Kingdom: (PDF, 263KB)
