Markets & Segments

Use the map below to view headline visits, nights and spend on Britain's most important inbound tourism markets and to navigate through to more detailed market insights such as visitor characteristics, popular activities and in-depth data.

Segments

We have a wealth of data on the different characteristics of inbound visitors, including the senior and youth segments, those visiting friends and relatives, as well as the business visits and luxury segments.

Business visits and events
Covering trade fairs, conferences and congresses, outdoor and entertainment events as well as business tourism.

Luxury
The appetite for luxury travel translates into increased visitor spend and, thereby, economic growth.

Visiting friends & relatives
A very resilient segment of the inbound visitor economy over recent years, with those travelling to the UK to see friends and relatives.

Youth & study
The youth traveller is identified as a key target audience in the Britain Tourism Strategy as youth visitors plant the seeds for return trips: 60% of holiday visits to Britain are by repeat visitors.