Marketing, advertising & booking online

Identify the best channels. Become more searchable. Improve engagement. Online marketing has never been more important for tourism businesses – which is why we've created our Online Marketing Toolkit to help you maximise your digital activity. 

Whether you're new to the digital world or are already exploiting its potential, your business will benefit from better online promotion. From building connections with existing and potential customers, to raising your profile and reducing your dependence on online travel agents (OTAs), our Toolkit takes you through the basics of marketing, advertising and online booking step-by-step, so you can make sure your online marketing counts.

Through the marketing, advertising and booking online section of the Online Marketing Toolkit you'll learn about:

Marketing your business online

Learn about the value of online marketing; the evolving digital landscape and consumer purchasing habits, all to help you maximise your own online platforms. 

Advertising your business online

Discover how online advertising can benefit your business, the role of search engines and which platforms and tools would work for you, from Facebook to Google Adwords. 

Staying in touch by email

Find out how emails can help you directly connect with customers, gather valuable information and encourage repeat visits. Get top tips for running effective email marketing campaigns as well as setting up Gmail email addresses for your business. 

Managing your online reputation

Learn how to manage your reputation online, build a positive profile and engage with reviews, from TripAdvisor to Facebook. Essential insight in today's increasingly inter-connected world. 

Managing your TripAdvisor listing

Find out how to get the most out of TripAdvisor, by effectively using its Management Centre. Control your listing content, reply to reviewers, monitor competitor performance and increase your ranking. 

Video: making the most of your TripAdvisor listing

Pam Foden, our Head of Industry Development, offers top tips on how to make the most of TripAdvisor.

New to TripAdvisor? Here's an overview of how to market your property for free.

Taking bookings online

Discover how important online bookings are for your business and what options are available, including online travel agents, internet booking engines and meta search websites, focusing on TripConnect and Google Hotel Finder. Our 2013 survey revealed 72% of visitors booked accommodation online, a figure that's set to grow as people use mobile devices more – so there's never been a better time to get to grips with online booking. 

Online travel agents

Find out more about online travel agents and how they could help your business.

Meta search websites

Learn about meta search websites, focusing on TripConnect and Google Hotel Finder.