Whether you're new to the digital world or are already exploiting its potential, your business will benefit from better online promotion. From building connections with existing and potential customers, to raising your profile and reducing your dependence on online travel agents (OTAs), our Toolkit takes you through the basics of marketing, advertising and online booking step-by-step, so you can make sure your online marketing counts.
Through the marketing, advertising and booking online section of the Online Marketing Toolkit you'll learn about:
Marketing your business online
Learn about the value of online marketing; the evolving digital landscape and consumer purchasing habits, all to help you maximise your own online platforms.
- Download Marketing Your Business Online module (PDF, 3MB)
- Download Marketing Your Business Online mp3 (Zip file, 5MB)
Advertising your business online
Discover how online advertising can benefit your business, the role of search engines and which platforms and tools would work for you, from Facebook to Google Adwords.
Staying in touch by email
Find out how emails can help you directly connect with customers, gather valuable information and encourage repeat visits. Get top tips for running effective email marketing campaigns as well as setting up Gmail email addresses for your business.
- Download Staying in Touch by Email module (PDF, 3MB)
- Download Staying in Touch by Email mp3 (Zip file, 5MB)
Managing your online reputation
Learn how to manage your reputation online, build a positive profile and engage with reviews, from TripAdvisor to Facebook. Essential insight in today's increasingly inter-connected world.
- Download the Managing Your Online Reputation module (PDF, 3MB)
- Download the Managing Your Online Reputation module mp3 (Zip file, 6MB)
Managing your TripAdvisor listing
Find out how to get the most out of TripAdvisor, by effectively using its Management Centre. Control your listing content, reply to reviewers, monitor competitor performance and increase your ranking.
Video: making the most of your TripAdvisor listing
Pam Foden, our Head of Industry Development, offers top tips on how to make the most of TripAdvisor.
New to TripAdvisor? Here's an overview of how to market your property for free.