Developed and administered by VisitEngland following close consultation with DMOs in autumn of last year, the LVEP programme is one of the key recommendations in the Government’s response to the independent de Bois Review of Destination Management Organisations in England.
The programme will create a national portfolio of strategic and high-performing LVEPs working in collaboration locally, regionally and nationally on shared priorities and targets to support and grow the visitor economy.
Benefits of joining the LVEP Programme
Successful LVEPs will work closely with VisitEngland during the set-up process and beyond, with ongoing support from a team of five new Regional Development Leads.
As well as achieving a nationally recognised official status, LVEPs will provide strong leadership and management of their destinations, working collaboratively with the public and private sector. They will help to shape and deliver national strategy and activities. Their important role will be promoted across government and national agencies, ensuring the local visitor economy is an active and valued contributor to Levelling Up and the wider economy.
LVEPs will be able to access expert advice, dedicated toolkits and training programmes from VisitBritain/VisitEngland in areas ranging from commercialisation, distribution, accessibility and sustainability to business support and marketing.
How to apply
If you would like to apply, and believe your DMO meets the application criteria, please take a look at the Prospectus (PDF, 4.28MB) for full details on the programme and next steps.
Who to contact
Your VisitEngland Regional Development Lead:
- North East and Yorkshire: Paul Szomoru – paul.szomoru@visitengland.org
- North West and West Midlands: Nicola Said – nicola.said@visitengland.org
- East Midlands and East of England: Rachel Gillis – Rachel.gillis@visitengland.org
- London and South East: Claire Ford – claire.ford@visitengland.org
- South West: Robin Tjolle – robin.tjolle@visitengland.org
