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Our latest campaign in France to boost inbound tourism to Britain shines the spotlight on the unexpected experiences and less explored destinations across Britain.
Last week saw the first meeting of our Canadian tourism advisory council, formed of local leaders and experts from the industry.
On 21 February we co-hosted the All-Party Parliamentary China Group (APPCG) Chinese New Year reception to highlight the importance of tourism from China to MPs and Lords.
On 1 February we launched a new marketing campaign in China to boost tourism to Britain.