Following a video that went viral on the Chinese social media channel Weibo, we are working with YOUKU Kids Channel and the British Embassy on a competition for Peppa Pig fans in China to visit the UK.
Sally Balcombe, our CEO, recently joined a VIP gala dinner hosted by Perfect (China), as a part of their incentive trip to Britain.
We are delighted to announce two new appointments in the China and North East Asia region – Manuel Alvarez as Director, China and North East Asia and Misha Kim as South Korea Manager.
On 21 February we co-hosted the All-Party Parliamentary China Group (APPCG) Chinese New Year reception to highlight the importance of tourism from China to MPs and Lords.
On 1 February we launched a new marketing campaign in China to boost tourism to Britain.