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  • portrait of Dame Judith Macgregor

    Changes to the BTA Board

    2 Aug 2021

    Lord McLoughlin has stepped down as Chairman of the British Tourist Authority (BTA). We are delighted that Dame Judith Macgregor has been appointed as interim chair with immediate effect, the first female chair of the BTA.

  • ETE asset showing young people in Glasgow

    UK-wide campaign to boost domestic breaks ramps up as summer holidays get underway

    21 Jul 2021

    VisitEngland in partnership with the tourism organisations of London, Northern Ireland, Scotland and Wales is stepping-up its UK-wide ‘Escape the Everyday’ campaign to drive domestic day trips and overnight breaks as the summer holidays begin.

  • Smiling woman wearing sunglasses outside Clevedon House Hotel, Taplow, Berkshire, England.

    Tourism Recovery Plan

    11 Jun 2021

    Tourism Minister Nigel Huddleston has today announced the government’s Tourism Recovery Plan.

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Peppa Pig
Our News

Viral video sees Chinese Peppa Pig fans invited to the UK

23 Jan 2019

Following a video that went viral on the Chinese social media channel Weibo, we are working with YOUKU Kids Channel and the British Embassy on a competition for Peppa Pig fans in China to visit the UK.

Sally Balcombe at Perfect China event
Our News

Perfect (China) brings 3,200 delegates to explore Britain

13 Jun 2018

Sally Balcombe, our CEO, recently joined a VIP gala dinner hosted by Perfect (China), as a part of their incentive trip to Britain.

Our News

New appointments in China and North East Asia

16 May 2018

We are delighted to announce two new appointments in the China and North East Asia region – Manuel Alvarez as Director, China and North East Asia and Misha Kim as South Korea Manager.

Patricia Yates speaking at APPCG Chinese New Year reception
Our News

APPCG Chinese New Year reception

22 Feb 2018

On 21 February we co-hosted the All-Party Parliamentary China Group (APPCG) Chinese New Year reception to highlight the importance of tourism from China to MPs and Lords.

PM during her visit to China
Our News

I Travel For campaign launched in China during Prime Minister’s visit

1 Feb 2018

On 1 February we launched a new marketing campaign in China to boost tourism to Britain.