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Britain could expect a boost in visitors from China as Chinese New Year gets underway from this Saturday 28 January.
The event highlighted how Britain’s nations and regions will celebrate Chinese New Year and showcased new attractions and events launching throughout the Year of the Rooster.
VisitBritain is this week hosting its largest ever tourism mission to China, followed by its first trade event to South Korea in more than five years.
New figures released today show that it was a record-breaking August for inbound tourism to the UK with 3.8 million visits, up 2% on the same month last year.
Britain’s national tourism body VisitBritain has today (August 17) opened a new office in Guangzhou, China to attract more Chinese visitors to Britain.