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New figures out today show a record-breaking November for inbound tourism visits and spend to the UK.
Britain could expect a boost in visitors from China as Chinese New Year gets underway from this Saturday 28 January.
International tourists are travelling across English regions in record numbers, and they are spending more too.
VisitBritain is this week hosting its first tourism mission to India in three years.
As Britain gears up to host some of the largest Chinese New Year celebrations outside of Asia, VisitBritain is enticing overseas visitors with a special preview of the upcoming festivities.